A postcode or a street address isn't always the best way of pinpointing an exact location - what3words has given every 3m squared in the world a unique three-word address.
This means that in an emergency situation, you log into your app and share the what3words location with the emergency services and they will be able to find you. It's worth downloading for that alone.
This year already, the emergency services in my local county, have already rescued two people through the app, one who was stuck in a flood, and the other who was reporting an outdoor fire.
But there's more to it than that. Suppose you're going to the beach and you're meeting friends there. When you've found your spot, all you need to do is send them your what3words and they know exactly where to find you.
Imagine you're looking for a shop in an unfamiliar town. You no longer would need to hunt up and down until you found it. Just use the stores what3words and you'll be able to find them with ease.
More and more retailers are starting to use this app as a way of being found.
Personally, I love the app. You will too once you start using it.
You can get it from iTunes and the Play store for download onto your mobile phone.
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